Visiongain has published a new report entitled Mobility-as-a-Service (MaaS) Market Report 2025–2035 (Including Impact of U.S. Trade Tariffs): Forecasts by Business Model (Pay-as-You-Go (PAYG), Subscription-based), by Platform Type (Web-based Mobility, Integrated Mobility, App-based Mobility), by End-user (Individual Consumers, Business/Corporate Users, Government & Public Sector Employees, Tourists & Short-Term Travellers), by Vehicle Type (Passenger Cars, Two-Wheelers, Buses & Coaches, Light Commercial Vehicles (LCVs), Other), by Service Type (Ride-Hailing, Car Sharing, Bike Sharing & Micro-Mobility, Bus & Shuttle Services, Rail & Metro Integration, Peer-to-Peer Vehicle Sharing) AND Regional and Leading National Market Analysis PLUS Analysis of Leading Companies.

The global mobility-as-a-service (MaaS) market is estimated at US$7,683.0 million in 2025 and is projected to grow at a CAGR of 30.5% during the forecast period 2025-2035.

Impact of US Trade Tariffs on the Global Mobility-as-a-Service (MaaS) Market   

U.S. tariff waves are reshaping the cost stack and sourcing playbook for MaaS operators, especially those running e-bikes, e-scooters, mopeds and compact EV fleets. The 2024 Section 301 updates hiked rates on Chinese EVs to 100% and raised tariffs on lithium-ion EV batteries and battery parts, pushing U.S. fleet acquisition costs higher and elongating payback periods for shared micromobility and ride-hail pilots that depend on low upfront vehicle prices and cheap packs. Operators are responding by re-sourcing to non-China assembly hubs, negotiating deeper OEM financing, and sweating assets longer—yet spares, battery modules, BMS boards and IoT telematics still face tariff drag because many subcomponents trace to China. Category-specific shocks add fuel: e-bike tariff exclusions that lapsed or were narrowed and subsequent increases have lifted landed costs for bike-share fleets, while the policy habit of short-term “exclusion extensions” injects planning uncertainty into 6–12-month procurement cycles. Add the October 2025 tariff move on imported medium/heavy trucks—relevant to urban logistics and shuttle operators using imported chassis—and you get a U.S. market where subscription prices trend up, utilization thresholds to break even rise, and platform launches get staged more cautiously across cities. 

Because MaaS hardware is globally fungible, U.S. tariffs ripple across other regions too. Inventory diversion to tariff-free markets tightens supply and can lift prices in Europe, LATAM and APAC; meanwhile, China’s tightening of export controls on certain advanced lithium batteries and materials adds a second choke point just as the U.S. raises import barriers, complicating any “China-plus-one” pivot for operators and OEM partners. The practical outcome is a tilt toward North American assembly, contract manufacturing in Mexico and Southeast Asia, and greater use of second-life/BaaS models to lower capex and hedge cell price volatility. Yet none of this fully insulates MaaS from policy whiplash: if Washington extends some 301 exclusions while letting others lapse, category winners and losers can change quarter-to-quarter, forcing operators to carry more safety stock, revisit depreciation schedules, and renegotiate SLAs tied to uptime and battery health. Net-net, tariffs don’t kill MaaS, but they harden it: fewer “free” growth experiments, more disciplined unit economics, tighter OEM alliances, and a premium on procurement agility and battery strategy.

Super-App Convergence and Public–Private Tie-Ups

MaaS is being pulled into super-apps and mainstream ride-hailing front doors, which compresses customer acquisition costs and boosts utilization. Uber has been integrating public transit in multiple ways: in India, it now sells metro tickets inside the Uber app via the government’s ONDC open network—starting with Delhi—while also piloting features like “Wait & Save” and price-lock that smooth demand and improve perceived value in congested metros like Mumbai. These integrations push riders to combine modes in one itinerary and wallet, which is quintessential MaaS behavior.

On the agency and software side, Via’s acquisition and integration of Citymapper is turning a top-tier journey planner into an end-to-end TransitTech stack—planning, on-demand microtransit, ticketing and disruption management—so agencies can stand up white-label MaaS without stitching five vendors together. Meanwhile, Uber and Waymo have expanded robotaxi access inside the Uber app to new U.S. metros like Atlanta, signaling a future in which autonomous supply is “just another toggle” in a MaaS mix.

How will this Report Benefit you?

Visiongain’s 408-page report provides 126 tables and 192 charts/graphs. Our new study is suitable for anyone requiring commercial, in-depth analyses for the mobility-as-a-service (MaaS) market, along with detailed segment analysis in the market. Our new study will help you evaluate the overall global and regional market for mobility-as-a-service (MaaS). Get financial analysis of the overall market and different segments including business model, platform type, end-user, vehicle type, and service type, and capture higher market share. We believe that there are strong opportunities in this fast-growing mobility-as-a-service (MaaS) market. See how to use the existing and upcoming opportunities in this market to gain revenue benefits in the near future. Moreover, the report will help you to improve your strategic decision-making, allowing you to frame growth strategies, reinforce the analysis of other market players, and maximise the productivity of the company.

What are the Current Market Drivers?

Micromobility’s Operational Maturation and Path to Public Markets

Shared micromobility is stabilizing, which matters because scooters and bikes are the glue for 1–3 km first/last-mile hops in MaaS journeys. Lime reported 32% revenue growth to $686M for 2024 with positive free cash flow, then hired banks for a U.S. IPO—evidence that the unit economics can work at scale and through seasons. With a healthier balance sheet and access to public capital, operators can invest in denser fleets, battery-swapping, and city integrations that reduce “scooter deserts” around transit nodes—a direct lift for MaaS completion rates.

Even where companies stumbled, consolidation has reset the field. Bird emerged from Chapter 11 in April 2024 under newly formed Third Lane Mobility, combining Bird and Spin assets to pursue a more capital-disciplined footprint. For cities and MaaS aggregators, fewer but stronger counterparties reduce operational volatility, making it easier to embed micromobility inventory in multimodal bundles and subscriptions without sudden service gaps. (Bird · Enjoy the ride)

National and Citywide “Mobility Wallets” and Flat-Fare Passes

Demand spikes when the product is simple. Germany’s €49 “Deutschlandticket” catalyzed national multimodal adoption and has spawned app-based evolutions that bundle additional services like bike and car-sharing alongside nationwide rail and bus access. As mobility wallets mature—combining validity, payments, and entitlements in one pass—MaaS providers can build profitable upsells around a predictable base ticket. (Apple)

In India, metro regions are moving toward single-QR tickets and one-app experiences. Chennai’s transport authority is rolling out a unified app that integrates metro, buses, autos and cabs with phased fare merging, while Mumbai has unveiled “Mumbai One,” offering a single QR for metro, trains, buses and taxis. These designs directly reflect MaaS principles—plan, book and pay under one roof—and create fertile ground for third-party platforms to plug in via open standards.

Where are the Market Opportunities?

City-Scale Mobility Wallets with Entitlements, Capping, and Upsells

There is headroom to turn monthly passes into true mobility wallets. Germany’s Deutschlandticket shows that a simple national product can unlock mass adoption; next-gen apps layering car-share, micromobility and perks on top of that pass create upsell paths and richer behavioral data. MaaS players can monetize beyond fare resale—think bundled micromobility credits, station-area delivery tie-ins, or loyalty programs that reward off-peak shifts—while keeping the base offer politically popular and affordable.

Emerging mega-city apps in India point the same way. Mumbai’s single-QR “Mumbai One” and Chennai’s phased integration are natural canvases for fare capping across modes, employer co-funding, and context-aware offers. Platforms that plug into these schemes early—respecting open standards and public-interest guardrails—can become the default MaaS experience for tens of millions of daily trips.

Open-Protocol MaaS in Emerging Markets

Open networks lower barriers for new entrants and keep take-rates low for drivers and operators, which is vital in price-sensitive markets. India’s ONDC and Beckn-protocol-based platforms like Namma Yatri are proving that an interoperable backbone can support ride-hail, autos and, increasingly, transit ticketing inside multiple consumer apps. ONDC’s prominence and recent funding into Namma Yatri signal appetite for open MaaS ecosystems where innovation happens at the edge, not behind a single proprietary gate.

As these networks extend beyond mobility to commerce and services, MaaS providers can position as the “mobility layer” inside broader super-app ecosystems. That expands monetization options—payments, advertising, logistics add-ons—while preserving low distribution costs through federated discovery.

Competitive Landscape

The major players operating in the mobility-as-a-service (MaaS) market are Beijing Didi Chuxing Technology Co., Ltd., Bird Rides, Inc., BlaBlaCar, Bolt Technology(Taxify), Curb Mobility, Free2Move (Stellantis), Grab Holdings Inc., GT (UK) GETTAXI LIMITED, Lyft Inc., Neutron Holdings, Inc., Ola Cabs, Uber Technologies Inc., Via Transportation, Zipcar (Avis Budget Group), Zity & Mobilize Share, These major players operating in this market have adopted various strategies comprising M&A, collaborations, investment in R&D, regional business expansion, partnerships, and new product launch.

Recent Developments

• 15-Aug-25, Grab invests in WeRide to accelerate Level 4 Robotaxis and shuttles in Southeast Asia. Partnership to integrate WeRide AVs into Grab’s network for enhanced service and safety.
• 12-Aug-25, New on-demand ride-share service designed to fill transit gaps in underserved areas. Metro Flex vans connect neighborhoods with limited bus access to main transit hubs like 33rd & Dodge Orbt Station, Eppley Airfield, and Open-Door Mission campus. Improves accessibility and integration into city’s larger transit network.
• 25-Jun-25, Partnership with BENTELER Mobility to deploy HOLON autonomous shuttles on Lyft network in 2026. Expands Lyft’s autonomous footprint and offers turnkey solutions for AV fleet lifecycle management.
• 17-Jun-25, Bird unveils an enhanced fleet of scooters and e-bikes designed for urban travelers, improving comfort, accessibility, and alignment with modern city mobility patterns.

Notes for Editors

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