Visiongain has published a new report entitled Vehicle to Grid (V2G) Market Report 2025-2035 (Including Impact of U.S. Trade Tariffs): Forecasts by Charger Type (Bi-Directional Chargers, Uni-Directional Chargers), by Power Capacity (Medium Power (10 kW-50 kW), High Power (>50 kW), Low Power (<10 kW)), by Application (Commercial, Residential, Industrial, Other), by Component (Electric Vehicle Supply Equipment (EVSE), Software & Service, Smart Meters, Home Energy Management (HEM), Other), by Technology (Charging Infrastructure, Communication Equipment, Grid Management Software, Energy Management Software, Smart Grid Integration Solutions, Other) AND Regional and Leading National Market Analysis PLUS Analysis of Leading Companies.

The global vehicle to grid (V2G) market is estimated at US$2,675.8 million in 2025 and is projected to grow at a CAGR of 23.0% during the forecast period 2025-2035.

Impact of US Trade Tariffs on the Global Vehicle to Grid (V2G) Market   

The global vehicle-to-grid (V2G) market is a pivotal component in the transition toward sustainable energy systems, enabling bidirectional energy flow between electric vehicles (EVs) and the power grid. This technology not only facilitates grid stability by balancing supply and demand but also enhances the utilization of renewable energy sources. As countries strive to meet ambitious climate goals, V2G systems are increasingly recognized for their potential to reduce greenhouse gas emissions and improve energy efficiency.

However, the V2G market is intricately linked to international supply chains, relying on components such as semiconductors, batteries, and advanced materials. U.S. tariffs on these critical imports can escalate production costs and disrupt established trade flows, potentially hindering the deployment of V2G infrastructure. Such trade barriers may lead to project delays, increased prices for consumers, and a shift in sourcing strategies toward alternative countries, thereby affecting global competitiveness. In this context of rising protectionism, it is imperative to examine how the V2G market might recover under different scenarios, informing strategies over the 2025–2035 forecast period.

Government Policies and Regulatory Support for Smart Grids and V2G Integration

Another fundamental driver of the global V2G market is the growing wave of policy backing and regulatory frameworks that favour smart grid deployment and bi-directional energy flow technologies. Governments worldwide are recognizing the dual value proposition of electric vehicles—not only for mobility but also as grid assets—and are crafting regulations to support this vision.

The United Kingdom, for example, has incorporated V2G in its Road to Zero strategy, funding multiple V2G demonstration projects through its Department for Business, Energy & Industrial Strategy (BEIS). Japan, a pioneer in V2G-friendly policies, has enabled automakers like Nissan to integrate V2G-ready technology into models like the Nissan LEAF. In the United States, California’s Public Utilities Commission has laid groundwork for V2G pilot programs with investor-owned utilities. These policy measures help reduce technical and regulatory barriers, providing a fertile environment for technology vendors, vehicle manufacturers, and energy companies to invest in V2G systems with greater confidence.

How will this Report Benefit you?

Visiongain’s 426-page report provides 128 tables and 206 charts/graphs. Our new study is suitable for anyone requiring commercial, in-depth analyses for the vehicle to grid (V2G) market, along with detailed segment analysis in the market. Our new study will help you evaluate the overall global and regional market for vehicle to grid (V2G). Get financial analysis of the overall market and different segments including charger type, power capacity, application, component, and technology, and capture higher market share. We believe that there are strong opportunities in this fast-growing vehicle to grid (V2G) market. See how to use the existing and upcoming opportunities in this market to gain revenue benefits in the near future. Moreover, the report will help you to improve your strategic decision-making, allowing you to frame growth strategies, reinforce the analysis of other market players, and maximise the productivity of the company.

What are the Current Market Drivers?

Advancements in Bi-Directional Charging Technology

Technological innovation—particularly in bi-directional charging hardware and vehicle energy management systems—is playing a decisive role in driving the V2G market forward. Unlike standard EV chargers, V2G requires bi-directional chargers capable of both charging and discharging electricity. Recent progress in this area has led to more compact, efficient, and cost-effective solutions that support higher power levels and grid communication protocols.

Companies such as Wallbox and Enel X have developed commercial bi-directional charging units that are now being deployed across Europe and North America. Wallbox’s “Quasar” charger, for example, enables users to feed energy back into the grid or their homes, providing not just utility savings but also grid services such as frequency regulation and demand response. These technological advancements reduce the capital cost and complexity of V2G implementation, making it more accessible to residential, commercial, and fleet users. As bi-directional charging systems become more robust and standardized, their role in V2G adoption will grow significantly.

Surging Fleet Electrification and Demand for Energy Cost Optimization

The global push toward electrification of public and commercial transportation fleets presents a unique and scalable opportunity for V2G deployment. Fleet operators—ranging from school buses to delivery vans—have predictable usage patterns, long idle periods, and centralized parking, making them ideal candidates for V2G applications. By leveraging their collective battery storage capacity, fleet managers can offset electricity costs, generate revenue from grid services, and contribute to decarbonization efforts.

A prominent example is the partnership between Nuvve and Blue Bird, a U.S.-based school bus manufacturer, to enable V2G-ready electric school buses. These buses often remain idle for long hours during the day and can be used to feed energy into the grid during peak demand periods. Similarly, UPS and Amazon are investing in V2G-compatible fleet infrastructure as part of their broader energy optimization and sustainability goals. The alignment of fleet electrification with the economic benefits of V2G services is proving to be a strong catalyst for market growth.

Where are the Market Opportunities?

Grid Stabilization through Decentralized Energy Reserves

As renewable energy integration increases, so does the need for reliable grid-balancing mechanisms to handle fluctuations in supply. V2G technology offers an unprecedented opportunity by transforming parked electric vehicles into distributed energy storage units. These vehicles can discharge power back into the grid during peak hours and recharge when demand is low, thereby supporting grid frequency regulation and load balancing.

Utilities in countries with high renewable penetration, such as Denmark, Germany, and the UK, are actively piloting V2G programs to stabilize their grids. For instance, in the UK, EDF Energy has partnered with Nissan to demonstrate V2G capabilities using the Nissan LEAF, enabling energy to flow from cars back to the National Grid during demand spikes. Such models present significant value, particularly as the number of EVs on the road continues to rise. As utilities modernize their grids, V2G stands as a cost-effective solution to enhance reliability without massive infrastructure investment.

Revenue Streams for EV Owners and Fleets

V2G opens the door for new revenue models, allowing EV owners—both individual and commercial—to earn income by providing grid services such as peak shaving, demand response, and ancillary services. This monetization opportunity can help offset the initial cost of EV purchase and reduce total cost of ownership, especially for fleet operators.

Companies like Nuvve and Fermata Energy are actively implementing these solutions. Nuvve’s partnership with school districts in California has enabled electric school buses to participate in V2G programs, earning money during off-hours when vehicles are idle. Similarly, Fermata’s technology has been integrated into the Nissan LEAF and certain commercial buildings in North America, allowing stored vehicle energy to be redirected during peak hours. These business models can scale significantly as bi-directional chargers become more affordable and more automakers enable V2G capabilities in their vehicles.

Competitive Landscape

The major players operating in the vehicle to grid (V2G) market are ABB Limited, AC Propulsion, BYD, Denso Corporation, Edison International, Engie SA , Fermata Energy , Hitachi, Ltd, Honda Motor Co., Ltd, Jedlix, Nissan Motor Co., Ltd, NRG Energy, Inc., Nuvve Holding Corp. (NVVE), OVO Energy, Toyota Industries Corporation, These major players operating in this market have adopted various strategies comprising M&A, collaborations, investment in R&D, regional business expansion, partnerships, and new product launch.

Recent Developments

• 29-Oct-24, DENSO and Quadric Inc. signed a development license agreement for AI semiconductor (NPU) to co-develop in-vehicle semiconductors using RISC-V processors and Chimera GPNPU architecture.
• 25-Feb-25, Nuvve selected as sole provider for a turnkey electrification solution under a Statewide Price Agreement.
• 21-Feb-25, BYD initiated discussions with Italian auto parts manufacturers to supply components for its upcoming plants in Hungary and Turkey. These facilities, expected to commence operations in October 2025 and March 2026 respectively, aim to produce 500,000 vehicles annually, enhancing BYD’s presence in the European market.

Notes for Editors

If you are interested in a more detailed overview of this report, please send an e-mail to contactus@visiongain.com or call +44 207 336 6100.

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