Description
Market Definition:
โข Yogurt is a dairy product derived from fermentation of the milk.
โข It is consumed in various forms such as beverage, snacks, meal replacement, dessert, protein-rich sports drink, and different other forms.
โข Yogurt drinks are liquid refreshment, wherein the syrup has additional sugar and flavor of fruit.
Market Overview and Trends
โข Yogurt is considered as a healthier snacking option for adults and children.
โข Health benefits include healthy digestion, lower risk of type 2 diabetes, protection against colorectal cancer, prevention & treatment of osteoporosis, enhanced weight & fat loss, improved immune system, and reduction of high blood pressure & bad cholesterol.
โข New drinkable yogurt flavours, such as the savoury flavour of vegetables: carrots, beetroot, and tomatoes is becoming the trend in the overcoming years.
Market Dynamics:
Factors Influencing the Market Growth:
โข Market is majorly driven by growing awareness regarding the health benefits due to consumption of yogurt and increasing awareness among people about losing weight.
โข Regular consumption of yogurt drinks helps in lowering obesity.
โข It helps in keeping the stomach full, thereby reducing overeating or eating at frequent intervals.
โข The rising income levels of the consumers and the changing lifestyles are the key factors resulting in the increase in purchase.
Factors Restraining the Market Growth:
โข Demand for yogurt in tetra packs is expected to decline owing to rise in demand for on-the-go breakfast items and consumer preference for plastic bottles over tetra packs.
โข The manufacturers are likely to incur high costs due to rise in environmental concerns pertaining to expensive packaging processes of yogurt drinks.
โข Artificial additives & ingredients added in yogurt and harmful hormonal treatment of milk producing cow may limit people from consuming yogurt.
Market Segmentation 2019-2029:
The yogurt drink market is segmented on the Product type, Packaging type, Distribution Channel type and Geography.
Product Type
โข Regular Yogurt Drinks Market, 2019-2029
โข Flavored Yogurt Drinks Market, 2019-2029
โข Fat-Free Yogurt Drinks Market, 2019-2029
Packaging Type
โข Plastic Bottle Market, 2019-2029
โข Tetra Packs Market, 2019-2029
Distribution Channel Type
โข Supermarkets/Hypermarkets Market, 2019-2029
โข Independent Retailers Market, 2019-2029
โข Specialist Retailers Market, 2019-2029
โข Convenience Stores Market, 2019-2029
โข Other Distribution Channels Market, 2019-2029
Geographic Breakdown
Focused regional forecasts and analysis explore the future opportunities:
โข North America Market, 2019-2029
โข Europe Market, 2019-2029
โข Asia-Pacific Market, 2019-2029
โข LAMEA Market, 2019-2029
Competitive Analysis:
โข The global yogurt drink market is highly competitive, with the presence of numerous leading players and small manufacturers with high manufacturing volume.
โข Companies are involved in research and development to offer improved and better-quality yogurt drinks.
โข The manufacturers are collaborating with dairy farms to strengthen the supply of raw material.
โข Companies are also collaborating with local players in emerging economies to expand their distribution system in the industry.
Major Market Players:
Danone, Fonterra, General Mills, Muller, Nestle, Yili, Yakult, Amul, Bio Green Dairy, Bright Dairy, Mengniu, Royal FrieslandCampina N.V., Grupo Lala, Hangzhou Wahaha Group, Frijj, Yazoo, Starbucks, Asda, Karoun Dairies, Lashbrook Lassis, Marquez Brothers International, Raisio Group, Spoldzielnia Mleczarska Mlekovita, Temple Turmeric and Tropical Cheese Industries
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CCR Ref number: KD4R6
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